The impact of linguistic choices and (para-)linguistic markers on the perception of Twitter complaints by other customers : an experimental approach Universiteit Gent
This paper addresses how the realizations of different constitutive components of Twitter complaints shape the perception of these complaints by other customers. We present three experiments on French language in which we test how customer complaint perception is impacted by the realization of the complainable (Exp. 1), of the entity responsible for the complainable (Exp. 2), and of the customer's wish for the complainable to be remedied (Exp. ...