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Organisatie
Marketing & Strategie
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Huidige onderzoekers
1 - 10 of 43 results
- Carmen ADAMS (Lid)
- Yannick BAMMENS (Lid)
- Maarten BROENS (Lid)
- Timpe CALLEBAUT (Lid)
- Kathleen CLEEREN (Lid)
- Lowie CNOCKAERT (Lid)
- Lieve DOUCE (Lid)
- Rabii EL GOMRI (Lid)
- Bieke GEPTS (Lid)
- Sophie HAENEN (Lid)
Projecten
1 - 1 of 1
- De winkel van de toekomst: Het effect van gepersonaliseerde sensorische omgevingselementen op consumentengedrag.Vanaf16 feb 2024 → HedenFinanciering: BOF - doctorale mandaten
Publicaties
21 - 30 van 327
- In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication(2016)
Auteurs: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pagina's: 332 - 337 - In-store proximity marketing: Experimenting with digital point-of-sales communication(2017)
Auteurs: Kim WILLEMS, Malaika BRENGMAN, Stephanie Van De Sanden
Pagina's: 910 - 927 - "Evolutionary Store Atmospherics" – Designing with evolution in mind(2011)
Auteurs: Yannick Joye, Karolien Poels, Kim WILLEMS
Pagina's: 289 - 317 - The effect of consciously and unconsciously perceived scent on desire for food products.(2012)
Auteurs: Lieve DOUCE, Thomas HEIJENS, Wim JANSSENS
Pagina's: 213 - 213 - On the localization of tastes and tasty products in 2D space(2019)
Auteurs: Carlos Velasco, Carmen ADAMS, Olivia Petit, Charles Spence
Pagina's: 438 - 446 - Psychological Factors Affecting Intention to Use Public Transport among Vietnamese Motorcyclists(2023)
Auteurs: Son Tung Nguyen, Mehdi Moeinaddini, Ismail Saadi, Mario COOLS
Pagina's: 207 - 218 - Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising(2013)
Auteurs: Karolien Poels, Wim JANSSENS, Laura Herrewijn
Pagina's: 204 - 218 - Individual ambidexterity in SMEs: Towards a typology aligning the concept, antecedents and outcomes(2020)
Auteurs: Ting Mu, Allard VAN RIEL, Roel Schouteten
Pagina's: 347 - 378 - Exploring a theoretical framework to structure the public policy implications of open innovation(2010)
Auteurs: Jeroen P. J. de Jong, Tarmo Kalvet, Wim VANHAVERBEKE
Pagina's: 877 - 896 - Open innovation: Organizational practices and policy implications(2012)
Auteurs: Henry Nelson LOPEZ VEGA, Wim VANHAVERBEKE
Aantal pagina's: 277